STYLE & DESIGN
Originally published on Wednesday, 13 May 2009
Sample Sized
To the casual observer, working in fashion PR may seem alluring - all glamourous brands, beautiful people and fabulous parties. But the events are distinctly less fun when you're stuck manning the door, and while the men may be hot, they're invariably gay. The reality is one of skinny lattes, skinny bitches, and even skinnier salaries.
The one big sweetener, however, has always been the collection samples that would magically find their way into your closet. (There's a reason that PR bitches keep a sample size figure.) But for the minnows at XXL, Barcelona's preeminent fashion PR agency, the deal is about to get less sweet.
With the opening of Private Bazaar, brainchild of XXL head honchos Alex Estilles and Xavi Lanau, those fashion samples will now be put on sale to the public. The new shop, planned to be a permanent fixture, also sells interior design objects, furniture and works of art. And naturally, being set up by PRs, everything in the shop is for sale.
Showroom sales by PR agencies are nothing new, but few have a client roster stretching from Stella McCartney, Prada and Tom Ford to Custo and Fred Perry. Just don't expect a smile from the PR assistant at the till. She may have had her eye on that jumper, too.
Private Bazaar - now open
Balmes 84, Eixample Esq - 902 112 193
Tues-Sat 10-20h. Apply online for free membership card
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