STYLE & DESIGN
Originally published on Tuesday, 07 July 2009
No Circus - Impressions from The Brandery
If you don’t know its predecessor, then The Brandery, the new brand showcase and trade fair, might leave you impressed – pretty, slick to the point of outdoing B&B and, for being Spain, reasonably well organised. Knowing it, though, it feels just a bit too similar, but smaller and less relevant.
To be fair, this was the first day of the first edition - put together in a race against the clock in the space of three months, in the midst of an economic downturn and financial crisis – and there are enough positive things (the work of set designer Jay Arcos one of those) to build on for a stronger sequel.
Key to this, however, is that the organizers can build a better case for the event’s raison d’etre (honestly, do we really need another fashion trade fair?) than merely filling an empty slot in La Fira’s calendar.
The Brandery Barcelona - Post Fashion Circus - July 7-9 2009
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