1-2-3 HOIST.

We've all done it before. Tried to shoehorn ourselves into to something that - realistically - just doesn't fit.

Shame too, as for some time now, retailers have been adapting couture methods for the mass market - read Bodymetrics at Selfridges, made-to-measure at Harrods, and Intellifit at Levis on Regent Street - but what about
affordable couture for the calf?

We at UJ are fans of Selve, but if you don't want to break the bank - or, come to that, any zips - the opening of Duo Fitting Rooms on Savile Row could be just what you've been waiting for. Already an online success, Duo offer off the peg boots in over 20 different calf measurements (hallelujah!) and, despite the lugubrious location, start at just £100. The experts take your measurements, you try the range of styles, and your boots are sent next-day delivery.