Eco-friendly, organic, fair trade: in fashion
terms "green" is like the Britney Spears' love
life, overexposed. Enter Rough Sleepers, Novas Group's new,
high fashion boutique that donates all profits to help the
homeless and gives us fashion followers a novel way to indulge
in shopping therapy whilst garnering a do-good, holier than
Top Shop glow.
You Should Know: Although
just a few paces away from Camden Market, there are no are
no incense sticks or skull print scarves to be found. Instead
a calm, white washed, gallery-like interior, designed by
Historical Royal Palace’s First Artist-in-Residence,
Sonoko Obuchi, displays one-off Robert Carey Williams frocks
on industrial scaffolding.
Head Here for: Up-market,
casual wear from small but prestigious international designers.
UJ loves: The limited exclusivity
of the wares ensures that, for the same prices as Top Shop
Boutique, we are able to distinguish ourselves from the
street style herd.
For her: Anything by French
designer Sylvia Rielle
For him: Vinti Andrews’s
soft, non-neon slogan tees £55
Insider Tip: Exclusively
designed Zest for Rough Sleeper jeans are a dream and a
deal at £90 a pop, but created on a slightly diminutive
size scale. Usually a size 28? Avoid the self loathing and
ask the friendly shop assistants for a 30.
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