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Design Matters
What went wrong Wolfie?

If the 2012 Olympics logo debacle taught us anything it's that shelling out a ton of money to a design agency isn't a guarantee that what you get back will be any good.

Maybe that's why there have been a few more examples of a more DIY approach to design and advertising cropping up over the past few weeks. Take the Street Blitz project: a two-week call to arms to every stenciller, sign subverter and billboard defacer in the capital to go out and make their mark on the streets. There's even a handy online map for us passive spectators to track the fun.

The ideas behind If You Could are a little less anarchical in their approach, but no less democratic. This annual design and illustration showcase has expanded to include an exhibition at the Exposure Gallery which is, in turn, tied in with the monthly musical shindig Get Involved who have been asking people to design their own posters, the best of which will be displayed at the book's launch party tomorrow night.

Who knows, maybe the 2016 Olympic logo will be designed by some online, collaborative, free for all mash-up.

We can only hope.

Street Blitz - ongoing until July 15
If You Could - Launch tonight at Exposure Gallery, 22-23 Little Portland St, W1
Get Involved - next event at 'If You Could' launch

by RH
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