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The House of Peroni
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Get Inspired
Hear some of the fashion industry’s greats
You’ll probably know The House of Peroni for its innovative annual events – in previous years it’s brought Italy’s fruit markets to Shoreditch, turned Brick Lane’s The Boiler Room into a surrealist dreamscape, and hosted Italy’s finest creatives on gondolas by the canal. And now it’s taking things to the next level – and you can take part.

The Lowdown
Stylish super premium Italian beer brand Peroni Nastro Azzurro has a history of championing effortless Italian style within the fields of fashion, design and drink, brought to life through The House of Peroni. This year, The House of Peroni will launch as the home of emerging style talent, with a new initiative that fosters burgeoning designers through a sought-after seven-month residency. The designers are chosen and mentored by the highly regarded Creative Council, consisting of Dazed & Confused Editor-in-Chief Isabella Burley, writer and stylist Pandora Sykes, AnOther Magazine Editor-in-Chief Alexander Fury, Strategic Consultant of the British Fashion Council Anna Orsini, and, at the helm of it all, Jonathan Saunders. Want to see the results? Keep an eye out during next February’s London Fashion Week, when the House of Peroni will be showing the eight designers’ work.
The Talks - Join Us
It’s not just the chosen designers who’ll be able to garner inspiration from the A-team of A-list mentors. The House of Peroni are hosting a series of talks with their Creative Council, all of which are open to the public. And you’re invited on behalf of UJ!

The series kicks off at 6pm on Vyner Street in East London next Tuesday, 17th July, with fashion maverick Jonathan Saunders, and his talk onThe Importance of Authenticity Now”.

Known for his bold prints and work as former Chief Creative Officer at Diane Von Furstenberg, Jonathan is a Central St. Martins graduate and recipient of the British Fashion Council’s Fashion Enterprise Award; we’re sure he’s got a lot of invaluable advice! Expect a candid talk from one of the British fashion industry’s greats, and of course, there will be some crisp Peroni Nastro Azzurro to be enjoyed too.

Want to attend?
Exclusively, we have 18 pairs of tickets for the event, and you can apply just by entering a few details here. Places are extremely limited so be quick – good luck and see you there!

Enter now

The Mentors

Follow the designers’ stories at The House of Peroni

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11 July 2018
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