The Boys are Back in Town

It's curious how women's fashion seems to dominate the bright ground floors of boutiques, their customers wooed like giddy, OCD teenagers with endless bank accounts. Especially while the menswear is getting brushed off into the basements and top floors like an old uncle with a few filthy habits.

But, if the latest addition to Thomas Pink's Jermyn Street store is anything to go by, men's fashion retail is finally getting its own dose of sexiness. Greeted by a neon-lit stretch of sleek, black lacquer and white glass, TP's 'White Shirt Bar' is a marvel of cool, selling every possible permutation of the sleeved staple, from slim-fit day versions to full evening dress styles like the 'Mayfair', a £250 luxury extravaganza of paneling and hand-beaded detailing.

Across town on Sloane Street, meanwhile, Dolce & Gabbana are joining in the man love, unveiling their first stand-alone men's store later this summer: a masculine amalgam of basaltine stone, polished walnut wood and black glass, housing D&G's slick suits, shirts, accessories, casual and sportswear.

The combination of Latin high octane menswear with prices to match will doubtless lure London's most fashionable playas, like a velvet rope in a Piccadilly nightclub.

Dolce & Gabbana, 6 Sloane Street, SW1 - opening August 2008
Thomas Pink, 85 Jermyn Street, SW1 - opening 24 May 2008

by DW

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.