Rock a Bye Baby

Whilst we’re all gratefully sprog-free here in the UJ office, it’s clear that there’s something amiss in the land of the little fellas. Babywear used to mean Osh Kosh and Benetton 012. Then, when that stopped being good enough, they got baby D&G and Dior, full on Burberry pram ensembles, and onesies with ‘Marc Who?’ splashed across the front.

Then, when that stopped being good enough, they got baby D&G and Dior, full on Burberry pram ensembles, and onesies with 'Marc Who?' splashed across the front.

Now babies are going hardcore. Even if they're not born into a rock dynasty like Drew, Liv, or Kim, your baby can at least look like it's heading into a life of roadies, rock and rehab. What started with a Gallagher child gesticulating at the gathered press has escalated into high heels for crib bound toddlers and classic rock songs transformed into bedtime lullabies for the budding songwrite within.

But where better to go for the authentic experience than a rock star Dad? Tico Torres of Bon Jovi fame is launching his 'Rock Star Baby' clothing at Harrods this week, which features everything from hi-tech carriages and toys to clothing and even jewellery for the little blighters. What's next - baby tattoos?

At least 'I heart Mum' will eventually become ironic.

Tico Torres at Harrods, July 26, 3pm
Rock Star Baby
Heelarious
Rock-a-bye Baby Music

by MaM

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.