NIGHTLIFE

Originally published on Thursday, 14 August 2008

Nike 1948 Launch


Tucked away at the end of a sidestreet off Curtain Road, Nike's new sportswear concept store in Shoreditch is an absolute diamond of design. Part futurism, part real old-school, the space is styled like an old gymnasium, its display units made of cross-bred basketball hoops, parallel bars and gym horses, all mixed up with the same sense of irreverent exuberance that defines their bright, bold, mismatched shoe and sportswear designs. The rainbow hi-tops, the multi-national training tops… it's no wonder their launch attracted such a cool class of cats.

Pics by AC
Event: Friday 14 August, 2008
Nike Sportswear 1948, Arch 447, Batemans Row, Kingsland Viaduct London, EC2A

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.

 
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