Originally published on Tuesday, 28th October 2008

Members’ Meat

I’ve been looking into joining a gym lately. Yes, me. Well, it didn’t kill Emma . And one of my other colleagues is so hooked that she’s out the door every evening, at what used to be martini o’clock, for a few laps of the pool.

God knows endorphins are marvellous little blighters, but really, this is gin we’re talking about. But maybe there’s something to this craziness…

So where do I go? Fitness First? (Hardly.) Virgin Active? (Didn’t you hear about that tosser in their Islington sauna? Literally.) Shoreditch House has a cute, little gym (with the emphasis on petite).

The 25 Club – which has been operating quietly for the last few months – officially launches today. And with its network of gym users (mostly from the three m’s: media, money, and music), think ‘meat market meets members’ club’. In the nicest possible sense. Though at £2000 p.a., plus £60+ per hour for the personal trainers that hold the concept (and, presumably, the business plan) together, it’s a hella exercise regime.

But they do make some surprisingly decent non-alcoholic, ‘healthy’ cocktails. So whilst I don’t really see one of their internationally renowned trainers fetching me a refreshing G&T between reps, hopefully they won’t mind the hip flask.

The 25 Club launches today.
25 Hanover Sq, W1S 1JF
020 7495 8642 

by AC