AUTHORS
Hector Proud
Contributing Writer
Hector Proud lives in an old warehouse behind a wall of the world's most interesting art books, prints and figurines. As the founder of Idea Generation, one of London's most adventurous and creative PR agencies, he's been the brains behind campaigns for everyone from Rankin to the Frieze art fair.
When he does leave his little corner of Shoreditch, Hector can generally be found at the capital's theatres, galleries, parties or Emirates Stadium. Failing that you might find him looking, longingly, at pictures of otters.