Originally published on Tuesday, 19th June 2012

Esprit Regent Street Store Launch

Tote bag printing, frame making, cupcake decorating… this was one crafty store launch. A homage to San Fran (the birthplace of Esprit), the new concept store channels a relaxed atmosphere with a mix of luxe materials and handcrafted details. And it’s huge! Fun canapés (lollipop pastries, edible gardens) were provided by Angel Adoree, quirky cocktails (blood orange and fennel vodka) kept us refreshed while shopping (think beach casuals, summer brights and men’s suiting), and a performance by Natasha Bedingfield got us singing along to childhood faves.