Eat & Drink
Originally published on Thursday, 27th March 2008
Somerset Local Food Direct
When my friend announced recently that she'd just had her first Ocado delivery in the same way that most people would announce they were having a baby it gave me the heebie jeebies.
Not that I've got anything against Waitrose (or babies) but to me it just reeks of the GAP effect; everyone joining the ranks of sensible, tasteful, just-eco-enough yuppiedom. Okay, so being a foodie is a bit yuppie-fied in itself but I'm at least going to be doing my food shopping from slightly more interesting online sources.
Instead of schlepping around Borough Market I'm going to be ordering from Somerset Local Food Direct which has done all the hard work for you by selecting the finest farms and small suppliers of everything from goat's milk butter to Yukon Gold potatoes, Glastonbury ales to whole honey-roast hams.
Put that in your pipe and smoke it Ocado-shoppers!
Web: sfmdirect.co.uk