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  Urban Junkies Style & Design

Swish Shows

No one in fashion ever watches "ANTM". Models are the lowest rung in fashion - just bodies. Coat hangers, really.

Which is why we're so pleased to discover something that actually addresses the high-brow nature of fashion.

t5m.com is the first socially-conscious Internet channel asserting a mission to inspire and entertain (was that a mouthful or what). It's not strictly fashion. Alongside bits on Coco Chanel and Alice Temperly are James Blunt and Richard Dawkins talking up their respective toils.

The cultural context combined with high brow editorial pedigree (former Vogue features editor Jo Craven and a certain ex-Hollywood producer) and an international scope (the site's based out of LA, Mumbai and London) give fashion the intellectual chic it's been missing.

The one-stop site that is, in the words of t5m's fashion editor, Stephen Doig, "comparable to Vanity Fair. A cocktail of politics, current affairs, entertainment, theatre, art and, of course, fashion."

So much more than fashion and freebies, then.

t5m.com - the fifth medium

by EDX

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