Admit it, you had a good chuckle when you heard that unfortunate GMTV producer had sent a bitchy text message about Lorraine Kelly, not to her husband, but to lovable Lorraine herself. 

And when a slew of unfortunate PR banter was flung across each lane of the information superhighway last week, every media bod who found it in their inbox had a good old rubberneck before mumbling a quick prayer to the email gods.

But most of us with a phone/send button have faux-pas'd - in some way - before, which is why most popular computer accessory ever is sure to be the big red button marked 'OMG! Please turn back time so I don't have to start drafting my resignation letter'.

Until that day, however, we'll just have to think about investing in a new service called VaporStream.