Cupcakes, they're everywhere.

Hardly news we know, but just when we'd proclaimed we never wanted to see another fairycake again, a bit of an American baked goods renaissance seems to be kicking in.

First, there's the Hummingbird Bakery in South Kensington and Notting Hill, which looks more like a nightclub than a bakery, with all the crowds queuing outside. Further rock credentials confirmed with their launch party which carried on at Boujii's - so more pomegranate martini than pot of tea.

But making it down there can be a bit of a trek, which is why we're so pleased about Outsider Tart. Business and life-partners David Lesniak and David Muniz make a host of the most delectable goods, including brownies, muffins, biscuits, scones and cakes.

The Davids are originally American, so there are a lot of stateside treats on the menu, like Sweet Potato pie and the Red Velvet cake, from the southern US, which features chocolate layers and mascarpone icing.