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| Tue 19 Jun, 2012 |
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| the name game |
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| What's in a name? |
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It can be hard to stay afloat in the cutthroat club industry, fickle partygoers as we are. But some of the top clubs in NY and LDN have got a few tricks up their proverbial sleeves: reincarnating, relocating, rebranding… re-anything to stay ahead of the clubbing game. |
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New York's iconic 70s mecca Studio 54 is now home to 54 Below, a cabaret-come-speakeasy-come-nightclub which launched this month. The address may be the same but will the reputation survive? With Danny Meyer (of Shake Shack and Gramercy Tavern) consulting on the menu, and cabaret making a comeback in NY, it just might.
Back in London, Le Baron and Embassy have parted ways – creative differences we hear – to be replaced by Salon Club (funny that the Salon sounds remarkably like Le Baron). Well, out with the old…
But the name change causing the biggest stir is NY's Bungalow 8 (now No. 8). There are still questions hovering over this one. Is Dame Sacco behind it? (The PR word seems to be she's a 'brand partner/consultant'.) Is it really a "gastropub"? (Only if gastropubs now serve champagne by the table, make Cuban sandwiches and stay open 'til the early hours.) Is the door policy the same? (In short, yes.)
So the name game continues. The Artist Formerly Known As Prince would be proud.
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Info
54 Below
254 W. 54th St, NY 10019
Salon Club at Embassy
29 Old Burlington Street, W1S 3AN
No. 8
357 W. 16th St, NY 10011
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LINK TO THIS FEATURE: Nightlife
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by MY |
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| SPOTLIGHT |
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Esprit Regent Street
Store Launch |
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Tote bag printing, frame making, cupcake decorating… this was one crafty store launch. A homage to San Fran (the birthplace of Esprit), the new concept store channels a relaxed atmosphere with a mix of luxe materials and handcrafted details. And it's huge!
Fun canapés (lollipop pastries, edible gardens) were provided by Angel Adoree, quirky cocktails (blood orange and fennel vodka) kept us refreshed while shopping (think beach casuals, summer brights and men's suiting), and a performance by Natasha Bedingfield got us singing along to childhood faves.
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| Click here for photos of the event |
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| Agenda Picks |
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| This Week’s Event Picks |
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| EAT |
SHOP |
SEE |
PLAY |
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Enjoy 50% off authentic ramen at the opening of Tonkotsu. June 20 - 25. 63 Dean Street, W1D 4QG |
Woolrich's first London store opening, mixing American work wear with British tailoring. Open now. 81 Brewer Street, W1B
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Twist and shout for Yoko Ono’s first exhibition in over a decade. June 19 - Sep 9. Kensington Gardens, W2 3XA |
Italian brand Birra Morretti gives lunchtime a twist. June 21 - 22. Tavistock Square, Camden, WC1H |
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CLICK HERE FOR MORE LISTINGS
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(c)
2012 Urban Junkies. All rights reserved.
Reproductions of any portion of this website only with our express
permission. Urban Junkies is a free daily mailer. All listings
and features are editorial: We do not receive any payment from
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accuracy of information listed but we cannot accept responsibility
for errors or omissions.
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