Originally published on Tuesday, 8th November 2011
The Littlest Hobo
The Littlest Hobo
Little guys like Luna & Curious, LTD and The Fourth Wall help out the big boys
Russian Dolls, soft boiled eggs, hip flasks, Christmas presents, lingerie… With all of them, it’s the treasure hiding within that’s really important.
It’s also a sentiment that we’re noticing at a few of London’s more familiar institutions: new mini-venues setting up within existing larger ones. Breathing new life into the old guard, as it were.
With its quirky kitsch, the recent Luna & Curious micro-store at The Sanderson is a perfect example. In addition to their unique décor, modern bone china and odd jewellery, the Luna & Curious collective are also getting their white-washed fingers into the Sanderson’s Mad Hatter Afternoon Tea, offering guests the chance to win prizes like VIP hotel stays and limited edition ceramic teapots from a secret L&C treasure chest.
If you prefer your drinks without the retail angle, try Dre Masso’s LTD at The Social – another sub-space resurrecting a more, ahem, ‘established’ establishment. Although a good bit into its stride, the former Green & Red co-owner’s 3 month bar-within-a-bar is all about low key fun and high impact brand revitalization. Intimate, laid back and mighty enjoyable, we’re loving their transience, selective stock, and killer shake-and-serve jar margaritas.
So that’s one way to breathe some fresh air into your already-entrenched hotel or bar. But what if you can’t find anyone to host your micro-venue? Well, then you just go a-wandering…
Not so much a bar within as a bar without a bar, The Fourth Wall is the latest event/space from Rathbone Place’s Bourne & Hollingsworth, a roaming cocktailery that changes location every weekend.
So sort of like The Littlest Hobo. But more drunk.