WEDNESDAY
JUNE 3, 2009 |
Wear
& Dispose |
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Of
all the nasty habits that I used to have as
a kid, my mum would chastise me the most for
wiping my nose in my snotty sleeve. "For
heaven's sake, use a tissue," she'd say
in disgust. That was clearly in the pre-Primark
age - the one that we're finally leaving behind
next week. |
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Growing
up post-Primark, she'd most likely just throw
away the sweater or, if feeling thrifty, turn
it into a t-shirt with two quick scissor snips
- and then bin it. Yes, it's really that
cheap, and we finally get our first Barcelona
outlet next Tuesday, when the Irish retailer
opens in Diagonal Mar.
There you'll have over 2,000 square meters
of three-euro shirts, six-euro jeans and other
garments priced to make Zara and H&M look
exorbitantly expensive. Faster, and even less
scrupulous, than Inditex at copying fashion
designs, it's been a runaway (and throwaway)
success everywhere it's opened.
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It may be affectionately known as Pri-marni
among fashionistas, but to me it's
rather more Chinese buffet than Armani:
it'll fill you up cheaply, leave
you hungry soon again, and, as Fair Trade
activists will attest, it's best
not to think about why it's so cheap.
Primark
Barcelona opens Tuesday June
9
Centro Comercial Diagonal Mar
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COMMENT
ON THIS FEATURE |
by
AAl |
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