Amazing as it may seem to some of you out there, the only answer containing even a modicum of truth is (c). And today, not content with running a magazine in six countries (and counting), releasing The Streets' CD to great acclaim in the USA, and running cool clothing stores, the Vice boys have taken over a pub in London's East End.

Situated just round the corner from their offices - and therefore ideal for the sort of lunchtime-to-lunchtime benders for which the magazine's staff have become known. The Old Blue Last is a departure from prevailing trends in the on-trade, focusing as it does on drinking NOT sun-dried tomatoes with everything. A spokesman for the pub seemed visibly upset on the mention of solids.

The soft opening is today, and in January the pub gets into the full swing of things with a series of trad pub pursuits including quiz nights, live bands, and, er, cabaret nights.

Vice Magazine
The Old Blue Last is at 39 Great Eastern Street, EC2 (corner of Curtain Road)

SOC