Travel: Hotel Spy

The Pilgrm

Paddington’s newcomer shakes up Norfolk Square



25 London St, W2 1HH

More info

Open date: October 2017
Rooms: 73
Amenities: Neighbourhood café open to the public, lounge bar and private dining room upstairs

The Lowdown

From long-time collaborators Jason Catifeoglou (myhotels group, IHG, The Zetter, Grain Store & The Zetter Townhouses), Andreas Thrasyvoulou (myhotels group) and Steph Thrasyvoulou comes The Pilgrm.

The Facts

Considered a re-interpretation of the traditional hotel, design and comfort are key. And after a multi-million pound renovation, The Pilgrm is ready to do things differently. Guests will check in online, prior to arrival, and Catifeoglou et al have switched out a traditional lobby for a neighbourhood cafe, and guests will check in online prior to arrival. The lounge upstairs includes an open kitchen and bar, while the bedrooms will feature reclaimed and restored furnishings, from 200-year-old mahogany parquet floors to original cast iron radiators, offset by a Tom Dixon ‘cloud carpet’. The bedrooms also include organic mattresses handmade in Devon, 100% Egyptian cotton sheets as well as those all-important Marshall speakers.



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