Open date: 17 June
Amenities: rooftop pool deck, three restaurants, Surya Ayurvedic Spa, meeting and event spaces.
We say: They had us at restaurant collaboration with Gabriela Camara (Mexico City’s Contramar) and Jessica Koslow (Sqirl).
They say this is the first luxe/lifestyle opening in Santa Monica for over a decade, so that’s something. There’s a very Cali vibe – from the 70s Malibu-esque decor, to menus and overall breeziness – that seems to run through this place.
The founder of the Viceroy is also behind Proper. This doesn’t seem to be a copy, however – Proper aims to bridge the gap between the Ace and Viceroy, and there most certainly is a gap. It’s working in San Fran; let’s see about Santa Monica.