It’s hot, your boss hasn’t bought an office fan, and there’s no water in the fridge. Walking up the streets is a chore in itself these days.

Which is why the new bright and breezy Aldo store on Oxford Street (on the part that is lately becoming ‘shoe row’) is a breath of fresh air.

If you’ve missed their glossy primary-coloured campaign shots in the tube, see some of the collection below. We love the summer boat shoes, sky-high platform sandals with prints and chic leather trainers.

And this Saturday to celebrate their launch, Aldo is carrying on their campaign theme with a beachy party, complete with models, DJs (notable popstrel Sunday Girl, who worked with Diplo), free totes with purchases, gratis slushies and summer snacks.

So make a west end day of it and this Saturday, join us at the beach- we’ll see you by the canapé trays.

And stay tuned for the Preen, JW Anderson and Mark Fast collaborations, which will be on the catwalk later this year. We’re already excited.

Info
Aldo, 184 Oxford Street, W1D 1NP
All-day festivities on Saturday: DJs 10am-6pm, Sunday Girl 2-3pm