Trends

Me, Myself and I

Fitzrovia steps up its self-care game

We checked in with fitness and wellbeing earlier this year, but with yet more new arrivals, it’s easy to spot a new trend emerging. And this one is a favourite: Fitzrovia is turning into a self-care haven. We’ve already tried and tested Pfeffer Sal for facials and Mortimer House for meditation between meetings, so what else is on the agenda?

Opening next month, Glow Bar combines wellness and self care, eschewing any stuffy connotations around traditional spas and instead aiming to create what founder Sasha Sabapathy describes as a “360 [degree] approach to health”. The main attractions? Private infrared sauna pods, a superfood-packed Glow Bar café and The Glow Hour, a series of events encouraging discussion around mental and spiritual wellbeing – expect to head here for a lot more than a sporadic facial.

Another aspect of self care that’s ready for a revival has to be the hair salon, and Hershesons know it. Founder Luke Hersheson chose a whopping 5,000 square foot space on Berners Street to house his flagship salon, which looks to deliver a full-circle beauty experience a far cry away from the staid salons of yore. Inside you’ll find Hershesons extensive hair treatment offerings, alongside a café space by Sans Pere, Suman Brows, The Light Salon and a DryBy concession. Skin treatments come from Dr. Barbara Sturm and cult beauty go-to brand Sunday Riley can be found tucked away at the back.

Gotta move? Define London will make it worth your while. Ashley Verma’s Barre Balance classes arrived in spring but already have a reputation as being one of the toughest in the city. If meditation isn’t your thing, barre is a great way to lose yourself in exercise for a few minutes at a time – it takes full concentration to execute the moves and, trust us – it’ll push you to your limit.

Whatever reason you’re in need of some R&R, book that morning off: Fitzrovia has wellbeing on speed dial.

Photo: Hershesons

By AS-H

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