Fashion and music with art is nothing new, but beauty with art feels fresh, and that was definitely a takeaway from Frieze this year. Dr Barbara Sturm – skincare to the global glitterati – now has a partnership with Frieze, which included an anti-inflammatory lounge with a sensory 360 VR experience, a STURMglow selfie mirror, and 3D face scanning… and it was one of the busiest stands at the fair, which was interesting indeed. Also at Frieze was makeup brand Poiret, who had a collaboration with artist Laure Prouvost via a nature-inspired lounge and bee-friendly wildflower seeds to takeaway (as well as product); and bi-annual magazine Beauty Papers launched their 11th issue with a party, featuring an unseen Warhol cover. Seems like every industry wants a piece of the art spend, cha-ching.
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