| Tuesday 1 July, 2008 | 
             
            
                | Suits You, Sir | 
             
            
              
                  
                    
                        
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                          "You 
                                      get what you pay for,' has always been the 
                                      rule. But last week, a landmark ruling by 
                                      the Advertising Standards Authority allowed 
                                      machine-made suits to be called "bespoke' 
                                      - a term which Savile Row tailors apply 
                                      only to suits which are cut by hand, uniquely 
                                      for the wearer's body. 
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                    Suits 
                                which are adjusted from a standard pattern and 
                                then cut and stitched by machine, meanwhile, are 
                                properly known as made-to-measure. The difference: 
                                at least two grand to you, Sir. All designer suits 
                                (even those who throw around words like couture 
                                and bespoke) are usually made-to-measure, and 
                                while often very fine, are not true bespoke. Until 
                                now. 
                              But, as a friend who got a bespoke suit made 
                                for a few hundred quid in Singapore recently discovered, 
                                there's bespoke and then there's bespoke. 
                              For a helping hand from chaps with a similar 
                                penchant for the perfect suit, The 
                                London Lounge offers forums on everything 
                                Savile Row, whilst A 
                                Suit That Fits will visit you at home or work 
                                to custom fit your chosen attire.  
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                            TODAY'S 
                                      EVENT PICKS  | 
                           
                          
                            Alex 
        Cox has some confessions to make about his X 
        Films. Foyles. 6:30pm. 113-119 Charing Cross Rd, WC2. 
        Free, adv.  | 
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                            Find 
        out which of the five final bands will make it to the Benicassim Festival. Pigalle. 7pm. 215 Piccadilly, W1. 
        Free.  | 
                           
                          
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                            Ever 
        fancied owning an original pickled 
        cow? Well, now's your chance thanks to Christie's. 2pm. 8 King St, SW1. 
        Free.  | 
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                            The 
        passion of Flamenco gets a modern, balletic twist at Sadlers' Wells. 7:30pm. Roseberry Ave, EC1. 
        £10-£38. 
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