Events
We act as promoters, collaborators, or creators of brand events from scratch. Let’s create an event together! Below are some events we have done with brands.

The Veuve Clicquot Widow Series
Oct 2015

The brief: To introduce and encourage readers to apply for Veuve Clicquot’s inaugural one-night-only Halloween exhibition, created in partnership with acclaimed photographer Nick Knight.

The response: UJ ran a dedicated email that highlighted the authentic relationship between Veuve Clicquot and high fashion/ the arts and introduced the immersive exhibition to readers, with a call to action to book tickets and tasting experiences. Six minutes after sending out the dedicated email, 700 tickets – a combination of free and paid-for ‘tasting experience’ tickets – were snapped up. In the lead-up to and during the event, UJ further supported the event on social media.

Louis Vuitton: SERIES 3 Exhibition
Sep 2013

The brief: To introduce Louis Vuitton’s SERIES 3 exhibition and encourage readers to book tickets.

The response: UJ ran two dedicated emails. The first introduced SERIES 3, with a call to action to book tickets and guided tours. Within the first hour of the email being sent, 400 UJ subscribers booked into the exhibition. The second email was a ‘Last Call’ to book tickets for its final two weeks, which included Instagram photos as exhibition teasers. In the lead-up to and during the exhibition, UJ supported the event with newsletter listings and on social media.

Bombay Sapphire Pop Up The Arrival of “The Gin Journeys at Sanderson, an exotic journey to the end of the earth”
Sep 2015

The brief: To encourage readers to visit and book masterclasses at the Bombay Sapphire pop up gin & tonic space in the Sanderson Hotel courtyard and build awareness about the 10 botanicals used in their Ultimate Gin & Tonics.

The response: UJ ran a series of online activities. The first was a dedicated email introducing the six-week pop up and campaign, with a call to action to visit the space and book masterclasses. The second was the launch of a microsite with more information, including a calendar of events and gin & tonic recipes. Thirdly, UJ ran three listings in three different Weekend Guides, concentrating on each botanical region (Mediterranean, West Africa, Asia). UJ also ran a competition for had 30 UJ readers to win tickets to attend the launch party, managing the entries and winners of the competition.

ME Ibiza Magazine Launch
May 2015

The brief: To celebrate the launch issue of UJ Ibiza and introduce influencers to the ME Ibiza property.

The response: UJ commissioned acclaimed event producer Fiona Leahy to design a tropical fiesta-themed rooftop lunch. Invitees included a who’s who of the music industry, legendary families and influential island regulars. This truly was a hot ticket that highlighted the hotel’s prime location and superior service and catering.

ME Ibiza Magazine Issue Two Launch
Aug 2015

The brief: To host a dinner to celebrate issue two of the UJ Ibiza magazine.

The response: Again, with the help of Fiona Leahy Design, UJ hosted a metallic disco-themed dinner, bringing the magazine’s foil cover to life for Ibiza’s finest.

Bombay Sapphire World’s Most Imaginative Bartender
May 2015

The brief: To raise awareness for Bombay Sapphire’s World’s Most Imaginative Bartender competition, and create hype and applications for the event.

The response: UJ wrote and published a dedicated email about the event, managed a competition for 25 winners and guests to attend the event, and hosted the winners on the night, with real-time social media coverage.

The Bombay Sapphire Ultimate Gin & Tonic terrace at Rosewood London
Jul 2014

The brief: To create awareness, interest and bookings around the Bombay Sapphire Ultimate Gin & Tonic Terrace at Rosewood London.

The response: UJ wrote and published a dedicated email about the event and ran reminders, listings and social media activity with updates and news throughout the summer, continually driving traffic and footfall to the Rosewood London.

Converse SneakersWould
Sep 2014

The brief: To create hype around Converse’s #sneakerswould campaign and generate downloads of ‘The Ticket’, an app that allowed consumers to participate in ongoing, spontaneous activities.

The response: Urban Junkies ran a dedicated email with information about the campaign and teaser images from the first #sneakerswould night. UJ also published a series of teasers to subsequent events, continuously encouraging downloads of ‘The Ticket’, and covering each event with real-time social media posts.

Belvedere Legends of the Martini
Aug 2014

The brief: To encourage footfall to Belvedere’s martini exhibition and pop up bar at the Royal Academy and sell tickets to their ‘flights’ tastings.

The response: UJ wrote and published a dedicated email which outlined the highlights of the activity and integrated photos from the launch night to encourage bookings.

W Hotels: W Verbier
Oct 2013

The brief: To announce the opening of W Verbier to UJ readers and host a W Verbier-inspired night at W London.

The response: UJ wrote and published a dedicated email with a call to action to RSVP to attend its W Verbier event in London.

Nike+ FuelBand Move London Summer Series
Jun 2013

The brief:
To position Nike+ FuelBand as a lifestyle tool to track urban movement.

The response:
UJ and Nike created a series of summer events to get London moving. Events were not ‘fitness’ events, but included unique, fun activities that got people moving/burning fuel. All events featured innovative catering, timely, trend-leading locations, and great DJs. Guests were gifted a Nike+ FuelBand to track their fuel consumption during each energetic event.

Converse Get Winterized
Nov 2013

The brief
To be the media partner for the Converse Get Winterized series of events. There were four events in the series, each taking place in an outdoor pub in an area of London (N/S/E/W) that had been ‘Winterized’.

The response
UJ created online content, provided guestlists of readers for each event, hosted on the nights, and created social media content throughout.

Ember Yard Restaurant Launch
Mar 2013

The brief:
To give an exclusive preview to a handpicked selection of readers for a sneak peek of Ember Yard before it launched, encouraging pre-launch awareness and engagement.

The activity:
UJ hosted an exclusive ‘friends and family’ night where every dish of the menu was served alongside signature cocktails. Post-event activity included a photographic roundup of the party with a call to action for subscribers to book a table.

Converse REPRESENT
Jun 2012

The brief:
To encourage readers to apply for tickets to the Converse REPRESENT series at the 100 Club and/or watch the livestream.

The response:
UJ ran online activity to announce the launch of the site, as well as supplementary activity to keep the momentum going during the 10 days of the series.

W Republic of Verbier Pop Up
Sep 2013

The brief:
To build awareness around the launch of W Verbier.

The activity:
UJ created a dedicated email announcing the W Republic of Verbier’s residency at W Leicester Square, London, and had a call to action for readers to join UJ for a night of Verbier fun, featuring Verbier-inspired cocktails and décor in the pop up space. UJ provided a reader guestlist for the event and hosted on the night.

W Verbier DJ Search
Sep 2013

The brief:
To encourage DJs to apply to W Verbier to be their resident DJ and ‘ski all day, spin all night’.

The response:
UJ ran an online campaign encouraging aspiring DJs to apply for the residency, and created buzz in the build-up to the semi-finals and finals in London. UJ gave readers the opportunity to apply to attend the events and provided social media content on all four nights of the competition.

W Hotels Worldwide Who’s in Town Launch
May 2013

The brief:
To create awareness about the W Who’s In Town program,  in which leading DJs play sets in W hotel lobbies before playing at larger clubs, and to highlight the program’s launch in Ibiza during the International Music Summit.

The activity:
UJ published online activity about the program, ran a competition to the launch party in Ibiza at the International Music Summit, and covered the party, linking W Worldwide Hotels and their music activity to IMS and Ibiza. This also launched a larger Who’s In Town campaign on UJ.

Bombay Sapphire Ultimate Gin & Tonic Studio
May 2013

The brief:
To create awareness and engagement with the Ultimate Gin & Tonic pop up studio (Gin Garden Botanical Experience), created to hold master classes at the The Hoxton Hotel.

The response:
UJ ran activity onsite and hosted an Ultimate Gin & Tonic studio with readers in the Soho House apartment space at The Hoxton Hotel.

Belvedere Brunch Guide Launch
Jun 2012

The brief:
To launch the digital Belvedere Brunch Guide.

The response:
UJ partnered with Le Caprice, who were also relaunching their brunch service, to host a combined Sunday brunch party to launch the guide. Items from the new bunch menu were served, DJs played, and Belvedere brunch cocktails were sampled.

Bombay Sapphire Imagination Events
Aug 2011

The brief:
To tie the Imagination events  back to the weekend guide Imagination Series on UJ.

The response:
UJ ran online activity and selected UJ subscribers to attend each event.

The One Group – Hippodrome Casino launch
Oct 2012

The brief:
To position the new Hippodrome Casino as a fun, central London late night destination.

The response:
UJ hosted a reader night at the casino, where tables were taken over by subscribers. Chips were handed out to play with, tutorials were given, drinks and canapés flowed, and readers booked for dinner in the restaurant after.

Opera Tavern Restaurant Launch
Jan 2011

The brief:
To give UJ readers a sneak peek of Opera Tavern before it launched, encouraging pre-launch awareness and engagement.

The activity:
UJ hosted a night with readers where every dish of the menu was served, and Tom Harrow aka Winechap led a fun wine tasting with wines from the menu.

Cazadores Day of the Dead
Oct 2010

The brief:
To bring to life a Day of the Dead party, and create an annual London event for Cazadores to ‘own’.

The response:
UJ ran online activity in a run up to each event, helped curate the events  (including advising on DJs and venues), created the event artwork, selected a guestlist of readers, and hosted on the night. The events ran for three years, and readers still ask about the event today.

Cowley Manor Poolside Slumber Party
Jun 2011

The brief:
To educate people on the close proximity of Cowley Manor to London, and to showcase the property in a way that would attract urban professionals.

The response:
UJ hosted a night away at Cowley, where every room at the Manor was taken over by UJ readers. Tickets were £200 for two and included a one night stay plus breakfast, and access to the UJ pool party by day and library party by night, both sponsored by Bombay Sapphire and Campo Viejo Cava.

The Jameson Apartment
Oct 2011

The brief:
To raise awareness of the Jameson Cinematic Speakeasy pop up in Kettner’s upstairs private room. UJ initiated a call to action inviting readers to RSVP for UJ night.

The response:
UJ ran online activity and hosted a night at the Jameson Cinematic Speakeasy, where passwords were given to readers for entry.

Patrón XO Café Noir
Dec 2011

The brief:
To encourage sign ups for classes and events at the XO Café Noir, run by Patrón for three days in the members’ club, Bureau.

The response:
UJ ran online activity, reporting back to readers after each event to encourage further engagement, increase hype, and boost sign ups for the remaining activity.

Belvedere Black Raspberry Maceration
May 2009

The brief:
To raise awareness of the Belvedere Black Raspberry Maceration launch and Mount Street pop up.

The response:
UJ hosted a reader night at the Mount Street location featuring Black Raspberry cocktails, DJs and a UJ-curated guestlist.

The House of Peroni
Jun 2013

The brief:
To generate awareness of and sign ups to House of Peroni, a pop up in Portland Place where Italian creative visionaries led a month of interesting talks and workshops, creating a central cultural hub.

The activity:
UJ ran online activity announcing the launch, and promoted a UJ night led by fashion editor Gianluca Longo.

The Blues Kitchen
Mar 2010

The brief:
To get 300 readers into The Blues Kitchen for a fun, Americana-themed night to generate further excitement and interest about the venue

The response:
UJ ran a dedicated email about the venue, with a call to action to RSVP to the event, and hosted a knees-up blues party!

Burns Night With Monkey Shoulder
Jan 2010

The brief:
To bring Burns Night to London and host an innovative event with Monkey Shoulder and UJ subscribers.

The response:
UJ ran a dedicated email with a call to action to RSVP to the event, chose attendees from a competition, and hosted on the night.

Jose Cuervo Platino Tasting
Mar 2009

The brief:
To engage a male audience with the launch of Jose Cuervo’s Platino premium tequila.

The response:
UJ ran activity online encouraging awareness of the launch and RSVPs to the event, and hosted two nights of tasting, with a predominantly male crowd.

Glacéau vitaminwater UK Launch
Feb 2013

The brief:
To generate awareness for Glacéau vitaminwater and build a personality for the different flavours through editorial.

The response:
UJ ran column for each flavour, bringing the personality of the flavours to life through text. UJ also ran competitions to fun vitaminwater nights hosted by exposure PR.

Aldo Life’s A Beach
Jul 2011

The brief:
To drive footfall to and awareness about Aldo’s new shop on Oxford Circus, and to invite UJ readers to RSVP to the opening party.

The response:
UJ ran online activity and drove footfall to the Aldo launch party.

Esprit Regent Street Launch
Jun 2012

The brief:
To raise awareness about Esprit’s Regent Street launch.

The response:
UJ ran online activity, and selected competition winners to attend the launch.

Jacques Townhouse
Jul 2010

The brief:
To drive RSVPS to the twice-nightly events at the Jacques Townhouse, a month-long project with David Carter, Sophie Ellis-Bextor and Jacques.

The response:
UJ ran online activity and helped host the launch night, which was attended by subscribers and media.

Desigual Kissing Tour
Aug 2010

The brief:
To drive awareness about the Desigual Kissing Tour coming to London and encourage footfall into stores for tickets.

The response:
UJ ran online activity to launch the activity, outlining details of how to take part, and hosted at the XXL kissing fiesta.

Patrón Secret Dining Society
Oct 2011

The activity:
To encourage readers to apply to attend Patrón’s Secret Dining Society through signing up to the Patrón Social Club.

The response:
UJ ran a dedicated email outlining event highlights, generating interest and sign ups to the Patrón Social Club.

Glacéau vitaminwater XXX Triple Berry Launch
Oct 2009

The brief:
To generate awareness for the XXX Triple Berry red light district in Carnaby Street, and encourage readers to enter to attend vitaminwater’s Berry Factor competition.

The response:
UJ ran online activity and chose readers to attend each of the XXX Triple Berry events.

Appleton Rum Bartender Challenge
May 2010

The brief:
To invite UJ readers to attend the Appleton Rum Bartender Challenge finals, to sample drinks and vote for the winning bartender.

 The response:
UJ sent out a dedicated email inviting readers, hosted on the night, and posted event photos in the newsletter following the finals.

Event Coverage #UJoutandabout

Sometimes our readers aren’t invited, but our clients still want them to see the events. Let us know if you would like us to cover an event. We always find an interesting, relevant way to deliver it to our subscribers.